Projects

Staub & Wirbel supports NPOs, political organizations, public administrations, cooperatives, cultural institutions, and SMEs with a clear stance in their communication and campaign work. A selection of projects from recent years.

Communication Management

Archimedes träumt

Sold out even before the premiere: With a clear concept, targeted media relations, and consistent prioritization, Staub & Wirbel ensured that «Archimedes träumt» gained recognition far beyond the Winterthur cultural scene.
Zur Case-Study: Archimedes träumt
Communications support

Development plan for the Grüzefeld housing estate

A listed housing estate with over 700 residents, four cooperatives, several hundred million Swiss francs: communications around the “Grüzefeld Housing Estate” development plan had to bring together many stakeholder groups and politically sensitive issues, and build trust in a highly complex project.
Zur Case-Study: Development plan for the Grüzefeld housing estate
Crowdfunding Campaign

WNTI: Journalism for Winterthur

"Your city is our beat": Under this claim, the online magazine WNTI, in collaboration with Staub & Wirbel, launched a crowdfunding campaign in early 2025 and raised over 150,000 Swiss francs in seed capital.
Zur Case-Study: WNTI: Journalism for Winterthur
Social Media Management

Maag Recycling

Recycling is a profoundly human topic – it just needs to be told correctly. Since 2024, Staub & Wirbel has been responsible for Maag Recycling's social media presence on Instagram and Facebook, demonstrating that even a waste management company can have a genuine personality on social media.
Zur Case-Study: Maag Recycling
Referendum campaign

A Living Wage

65.52% Yes: On June 18, 2023, Winterthur, together with Zurich, became the first Swiss municipalities to vote in favour of a statutory minimum wage. The broad mobilisation is thanks to the commitment of many civil society organisations, whose collaboration Olivia Staub coordinated in a local committee.
Zur Case-Study: A Living Wage
Crowdfunding Campaign

#EusesAlbani

Almost 600,000 Swiss Francs in 21 days, 2,625 supporters, 0 Swiss Francs advertising budget: With #EusesAlbani, Albani saved its location and proved what is possible when targeted storytelling mobilizes an entire city.
Zur Case-Study: #EusesAlbani