Archimedes träumt
Sold out even before the premiere: With a clear concept, targeted media relations, and consistent prioritization, Staub & Wirbel ensured that «Archimedes träumt» gained recognition far beyond the Winterthur cultural scene.
Consulting Media relations Project Management Strategy & concept
Assignment & Goals
«Archimedes träumt» is a multimedia-staged tour through the Swiss Nail Factory in Winterthur-Grüze – an immersive historical experience at the intersection of industrial culture, sound, and philosophy of technology. The association «Nagli in Szene» commissioned Staub & Wirbel with the Communication Management for the premiere in June 2025.
Goals:
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Inspire a broad audience beyond the cultural scene for the project
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Sell out all available performances
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Generate media attention in local and regional media
Insights
Strategy & Implementation
The foundation was a comprehensive communication concept including target group and SWOT analysis, positioning, and a concrete action plan. The central strategic decision: Instead of building proprietary social media channels without existing reach, Staub & Wirbel recommended concentrating the limited resources on media relations and a sponsored trailer – measures that would have an immediate impact.
Key Measures:
Kommunikationskonzept
Complete analysis, positioning, and action plan including target groups, messages, and success monitoring
Medienarbeit
Building a media distribution list, press releases, and active story pitching – with coverage in the Winterthurer Zeitung, Landbote/Tagesanzeiger, Radio Stadtfilter, TeleTop, and WNTI, among others.
Out-of-Home-Kampagne
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Result & Impact
The collaboration proved that professional communication builds trust, especially in complex projects. By communicating consistently and clearly, we were able to alleviate uncertainties among various stakeholders – particularly the residents of the Grüzefeld settlement. By proactively addressing and contextualizing ‘sensitive’ topics, we disarmed potential critics and positioned the four cooperatives as reliable and transparent partners.