{"id":493,"date":"2026-07-31T15:54:58","date_gmt":"2026-07-31T13:54:58","guid":{"rendered":"https:\/\/staub.tobijafischer.com\/projekt\/maag-recycling\/"},"modified":"2026-08-12T15:14:01","modified_gmt":"2026-08-12T13:14:01","slug":"maag-recycling","status":"publish","type":"projekt","link":"https:\/\/staub.tobijafischer.com\/en\/projekt\/maag-recycling\/","title":{"rendered":"Maag Recycling"},"content":{"rendered":"
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Maag Recycling<\/h1>\n\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\tRecycling is a profoundly human topic \u2013 it just needs to be told correctly. Since 2024, Staub & Wirbel has been responsible for Maag Recycling’s social media presence on Instagram and Facebook, demonstrating that even a waste management company can have a genuine personality on social media.\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t

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Assignment & Goals<\/h2>\n\n

Maag Recycling has been based in Winterthur for four generations and should be a household name for all city residents. However, the traditional company lacked a clear direction on social media: there was no coherent presence, neither in terms of content nor visuals. Staub & Wirbel was commissioned to change this. <\/p>\n\n

Goals:<\/p>\n\n

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1<\/span>

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Position Maag Recycling as a sustainable family business with heart and history, and strengthen the emotional connection with the community<\/p>\n<\/div><\/div>\n\n\n\n

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Service & Info<\/h3><\/div>
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Inform customers about important updates and establish Maag as a reliable expert on all things recycling<\/p>\n<\/div><\/div>\n\n\n\n

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Employer Branding<\/h3><\/div>
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Position the company as an attractive employer<\/p>\n<\/div><\/div>\n<\/div>\n\t<\/div>\n<\/section>\n

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Insights<\/h2>\n\n
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View this post on Instagram<\/div><\/div>
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A post shared by Maag Recycling (@maagrecycling)<\/a><\/p><\/div><\/blockquote>\n