{"id":486,"date":"2026-08-04T20:18:15","date_gmt":"2026-08-04T18:18:15","guid":{"rendered":"https:\/\/staub.tobijafischer.com\/projekt\/wnti-journalism-for-winterthur\/"},"modified":"2026-08-12T15:14:01","modified_gmt":"2026-08-12T13:14:01","slug":"wnti-journalism-for-winterthur","status":"publish","type":"projekt","link":"https:\/\/staub.tobijafischer.com\/en\/projekt\/wnti-journalism-for-winterthur\/","title":{"rendered":"WNTI: Journalism for Winterthur"},"content":{"rendered":"
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WNTI<\/h1>\n\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t“Your city is our beat”: Under this claim, the online magazine WNTI, in collaboration with Staub & Wirbel, launched a crowdfunding campaign in early 2025 and raised over 150,000 Swiss francs in seed capital.\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t

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Campaign Management<\/span> Copywriting<\/span> Media relations<\/span> Strategy & concept<\/span><\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/header>\n

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Mandate & Goals<\/h2>\n\n

WNTI created a new, independent online medium in Winterthur. A daily newsletter reporting on what moves the city: without a paywall, without corporate logic, but with a genuine local connection. Staub & Wirbel was commissioned to conceive and lead the crowdfunding campaign. The particular challenge: The company was being built up parallel to the campaign \u2013 there was no finished branding or established structures at the beginning.<\/p>\n\n

Goals:<\/p>\n\n

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1<\/span>

Startkapital sichern<\/h3><\/div>
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Raise at least 100,000 Swiss francs by the end of March 2025 to finance the launch of the online medium<\/p>\n<\/div><\/div>\n\n\n\n

2<\/span>

Community aufbauen<\/h3><\/div>
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Build an initial community and gain newsletter subscribers<\/p>\n<\/div><\/div>\n\n\n\n

3<\/span>

Bewerbung des neuen Mediums<\/h3><\/div>
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Make WNTI known in Winterthur and position the new medium as the “talk of the town”<\/p>\n<\/div><\/div>\n<\/div>\n\t<\/div>\n<\/section>\n

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Insights<\/h2>\n\n
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Strategy & Implementation<\/h2>\n\n

As the company itself was still being built, the storytelling had to be continuously aligned with the messages and vision, which were simultaneously taking shape. With a personal campaign that allowed much insight into the simultaneous creation of the medium and the people behind it, we created approachability and identification \u2013 not only with WNTI, but with local journalism in general. Our goal was to build a magazine that the people of Winterthur would have a direct connection to and be proud of.<\/p>\n\n

Key measures:<\/p>\n\n

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Kampagn<\/strong><\/strong>konzept<\/h3><\/div>
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Development of the strategy incl. target groups, messages, dramaturgy, and action plan from the pre-campaign phase to the final sprint<\/p>\n<\/div><\/div>\n\n\n\n

Copywriting<\/h3><\/div>
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Texts for the crowdfunding page, media releases, newsletters, mailings, and social media<\/p>\n<\/div><\/div>\n\n\n\n

Social Media<\/strong><\/strong><\/h3><\/div>
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Setup and management of Instagram and LinkedIn channels during the campaign phase incl. Testimonial series with well-known Winterthur personalities<\/p>\n<\/div><\/div>\n\n\n\n

Medienarbeit<\/span>

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Active story pitching and media support<\/p>\n<\/div><\/div>\n\n\n\n

Koordination<\/span>

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Project management and coordination of the campaign team, multipliers, and external partners<\/p>\n<\/div><\/div>\n<\/div>\n\t<\/div>\n<\/section>\n

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Result & Impact<\/h2>\n\n
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Over 150,000 Swiss francs<\/strong> raised \u2013 the desired goal achieved and the minimum goal exceeded by 50%<\/span><\/span><\/div>\n\n\n\n
Extensive media coverage<\/strong> in Tagesanzeiger, Blick, pers\u00f6nlich, and other media<\/span><\/span><\/div>\n\n\n\n
Community of over 2,000 subscribers <\/strong>built<\/span><\/span><\/div>\n\n\n\n
WNTI successfully launched in April 2025<\/span><\/span><\/div>\n<\/div><\/div>\n\n

The crowdfunding was also a kind of acid test to see if Winterthur wanted and needed this medium. Accordingly, much was at stake. The campaign achieved all three of its goals with flying colors: It reached the fundraising target, increased awareness of the new medium, and built a community. Thus, it was also the launch. Since then, WNTI has been growing continuously and reports daily from the city of Eulach.<\/p>\n\t<\/div>\n<\/section>\n","protected":false},"featured_media":491,"template":"","meta":{"kategorie":"Crowdfunding Campaign","teaser":"\"Your city is our beat\": Under this claim, the online magazine WNTI, in collaboration with Staub & Wirbel, launched a crowdfunding campaign in early 2025 and raised over 150,000 Swiss francs in seed capital.","footnotes":""},"dienstleistung":[31,28,27,26],"class_list":["post-486","projekt","type-projekt","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/staub.tobijafischer.com\/en\/wp-json\/wp\/v2\/projekt\/486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staub.tobijafischer.com\/en\/wp-json\/wp\/v2\/projekt"}],"about":[{"href":"https:\/\/staub.tobijafischer.com\/en\/wp-json\/wp\/v2\/types\/projekt"}],"version-history":[{"count":1,"href":"https:\/\/staub.tobijafischer.com\/en\/wp-json\/wp\/v2\/projekt\/486\/revisions"}],"predecessor-version":[{"id":492,"href":"https:\/\/staub.tobijafischer.com\/en\/wp-json\/wp\/v2\/projekt\/486\/revisions\/492"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staub.tobijafischer.com\/en\/wp-json\/wp\/v2\/media\/491"}],"wp:attachment":[{"href":"https:\/\/staub.tobijafischer.com\/en\/wp-json\/wp\/v2\/media?parent=486"}],"wp:term":[{"taxonomy":"dienstleistung","embeddable":true,"href":"https:\/\/staub.tobijafischer.com\/en\/wp-json\/wp\/v2\/dienstleistung?post=486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}