{"id":480,"date":"2026-08-05T14:33:09","date_gmt":"2026-08-05T12:33:09","guid":{"rendered":"https:\/\/staub.tobijafischer.com\/projekt\/archimedes-traeumt\/"},"modified":"2026-08-12T15:14:01","modified_gmt":"2026-08-12T13:14:01","slug":"archimedes-traeumt","status":"publish","type":"projekt","link":"https:\/\/staub.tobijafischer.com\/en\/projekt\/archimedes-traeumt\/","title":{"rendered":"Archimedes tr\u00e4umt"},"content":{"rendered":"
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Archimedes tr\u00e4umt<\/h1>\n\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\tSold out even before the premiere: With a clear concept, targeted media relations, and consistent prioritization, Staub & Wirbel ensured that \u00abArchimedes tr\u00e4umt\u00bb gained recognition far beyond the Winterthur cultural scene.\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t

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Consulting<\/span> Media relations<\/span> Project Management<\/span> Strategy & concept<\/span><\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/header>\n

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Assignment & Goals<\/h2>\n\n

\u00abArchimedes tr\u00e4umt\u00bb is a multimedia-staged tour through the Swiss Nail Factory in Winterthur-Gr\u00fcze \u2013 an immersive historical experience at the intersection of industrial culture, sound, and philosophy of technology. The association \u00abNagli in Szene\u00bb commissioned Staub & Wirbel with the Communication Management for the premiere in June 2025. <\/p>\n\n

Goals:<\/p>\n\n

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1<\/span>

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Inspire a broad audience beyond the cultural scene for the project<\/p>\n<\/div><\/div>\n\n\n\n

2<\/span>

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Sell out all available performances<\/p>\n<\/div><\/div>\n\n\n\n

3<\/span>

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Generate media attention in local and regional media<\/p>\n<\/div><\/div>\n<\/div>\n\t<\/div>\n<\/section>\n\n

Insights<\/h2>\n\n
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Strategy & Implementation<\/h2>\n\n

The foundation was a comprehensive communication concept including target group and SWOT analysis, positioning, and a concrete action plan. The central strategic decision: Instead of building proprietary social media channels without existing reach, Staub & Wirbel recommended concentrating the limited resources on media relations and a sponsored trailer \u2013 measures that would have an immediate impact. <\/p>\n\n

Key Measures:<\/p>\n\n

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Kommunikations<\/strong><\/strong>konzept<\/h3><\/div>
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Complete analysis, positioning, and action plan including target groups, messages, and success monitoring <\/p>\n<\/div><\/div>\n\n\n\n

Medienarbeit<\/h3><\/div>
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Building a media distribution list, press releases, and active story pitching \u2013 with coverage in the Winterthurer Zeitung, Landbote\/Tagesanzeiger, Radio Stadtfilter, TeleTop, and WNTI, among others.<\/p>\n<\/div><\/div>\n\n\n\n

Out-of-Home-Kampagne<\/h3><\/div>
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Result & Impact<\/h2>\n\n
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All performances sold out<\/strong> \u2013 even before the premiere<\/span><\/span><\/div>\n\n\n\n
600 visitors<\/strong> on two weekends in June 2025<\/span><\/span><\/div>\n\n\n\n
Extensive media coverage<\/strong> in local and cultural media<\/span><\/span><\/div>\n\n\n\n
Following its success, the audio walk was integrated into Nagli as a permanent offering<\/strong><\/span><\/span><\/div>\n<\/div><\/div>\n\n

The collaboration proved that professional communication builds trust, especially in complex projects. By communicating consistently and clearly, we were able to alleviate uncertainties among various stakeholders \u2013 particularly the residents of the Gr\u00fczefeld settlement. By proactively addressing and contextualizing ‘sensitive’ topics, we disarmed potential critics and positioned the four cooperatives as reliable and transparent partners. <\/p>\n\t<\/div>\n<\/section>\n","protected":false},"featured_media":481,"template":"","meta":{"kategorie":"Communication Management","teaser":"Sold out even before the premiere: With a clear concept, targeted media relations, and consistent prioritization, Staub & Wirbel ensured that \u00abArchimedes tr\u00e4umt\u00bb gained recognition far beyond the Winterthur cultural scene.","footnotes":""},"dienstleistung":[29,27,33,26],"class_list":["post-480","projekt","type-projekt","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/staub.tobijafischer.com\/en\/wp-json\/wp\/v2\/projekt\/480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staub.tobijafischer.com\/en\/wp-json\/wp\/v2\/projekt"}],"about":[{"href":"https:\/\/staub.tobijafischer.com\/en\/wp-json\/wp\/v2\/types\/projekt"}],"version-history":[{"count":1,"href":"https:\/\/staub.tobijafischer.com\/en\/wp-json\/wp\/v2\/projekt\/480\/revisions"}],"predecessor-version":[{"id":485,"href":"https:\/\/staub.tobijafischer.com\/en\/wp-json\/wp\/v2\/projekt\/480\/revisions\/485"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staub.tobijafischer.com\/en\/wp-json\/wp\/v2\/media\/481"}],"wp:attachment":[{"href":"https:\/\/staub.tobijafischer.com\/en\/wp-json\/wp\/v2\/media?parent=480"}],"wp:term":[{"taxonomy":"dienstleistung","embeddable":true,"href":"https:\/\/staub.tobijafischer.com\/en\/wp-json\/wp\/v2\/dienstleistung?post=480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}