{"id":474,"date":"2026-07-23T12:23:30","date_gmt":"2026-07-23T10:23:30","guid":{"rendered":"https:\/\/staub.tobijafischer.com\/projekt\/eusesalbani\/"},"modified":"2026-08-12T15:13:29","modified_gmt":"2026-08-12T13:13:29","slug":"eusesalbani","status":"publish","type":"projekt","link":"https:\/\/staub.tobijafischer.com\/en\/projekt\/eusesalbani\/","title":{"rendered":"#EusesAlbani"},"content":{"rendered":"<header style=\"--sw-hero-apex:33%;--sw-hero-edge-left:20;--sw-hero-edge-right:30\" class=\"alignfull sw-hero sw-hero--has-image wp-block-sw-hero\">\n\t\t<div class=\"sw-hero__backdrop sw-duotone\" aria-hidden=\"true\">\n\t\t<img loading=\"lazy\" width=\"1920\" height=\"758\" src=\"https:\/\/staub.tobijafischer.com\/wp-content\/uploads\/2026\/07\/Albani-Serious-SRF-spaet.00_19_18_20.Standbild004-e1785856138907.jpg\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/staub.tobijafischer.com\/wp-content\/uploads\/2026\/07\/Albani-Serious-SRF-spaet.00_19_18_20.Standbild004-e1785856138907.jpg 1920w, https:\/\/staub.tobijafischer.com\/wp-content\/uploads\/2026\/07\/Albani-Serious-SRF-spaet.00_19_18_20.Standbild004-e1785856138907-300x118.jpg 300w, https:\/\/staub.tobijafischer.com\/wp-content\/uploads\/2026\/07\/Albani-Serious-SRF-spaet.00_19_18_20.Standbild004-e1785856138907-1024x404.jpg 1024w, https:\/\/staub.tobijafischer.com\/wp-content\/uploads\/2026\/07\/Albani-Serious-SRF-spaet.00_19_18_20.Standbild004-e1785856138907-768x303.jpg 768w, https:\/\/staub.tobijafischer.com\/wp-content\/uploads\/2026\/07\/Albani-Serious-SRF-spaet.00_19_18_20.Standbild004-e1785856138907-1536x606.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\t<\/div>\n\t<div class=\"sw-hero__body\">\n\t\t<div class=\"sw-hero__inner\">\n\t\t\t\t\t\t\t<h1 class=\"sw-hero__title\">#EusesAlbani<\/h1>\n\t\t\t\t\t\t\t\t\t\t<p class=\"sw-hero__lead sw-lead\">\n\t\t\t\t\tAlmost 600,000 Swiss Francs in 21 days, 2,625 supporters, 0 Swiss Francs advertising budget: With #EusesAlbani, Albani saved its location and proved what is possible when targeted storytelling mobilizes an entire city.\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t<div class=\"sw-hero__extra\">\n\t\t\t\t\t\n\n<p class=\"sw-chips sw-projekt-hero__chips has-small-font-size wp-block-paragraph\"><span class=\"sw-chip\">Campaign Management<\/span> <span class=\"sw-chip\">Media relations<\/span> <span class=\"sw-chip\">Social Media Management<\/span> <span class=\"sw-chip\">Strategy<\/span><\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/header>\n<section style=\"--sw-edge-top-apex:72;--sw-edge-top-left-tan:0.0524;--sw-edge-top-right-tan:0.3249;--sw-edge-top-inset:0;--sw-edge-bottom-apex:28;--sw-edge-bottom-left-tan:0.3249;--sw-edge-bottom-right-tan:0.0524;--sw-edge-bottom-inset:0\" class=\"alignfull sw-sektion sw-sektion--petal-frost sw-sektion--measure-content sw-sektion--shaped wp-block-sw-sektion\">\n\t\t<div class=\"sw-sektion__layer sw-sektion__layer--main\" aria-hidden=\"true\"><\/div>\n\t<div class=\"sw-sektion__inner\">\n\t\t<div class=\"sw-illustration sw-illustration--size-m sw-illustration--color-burnt-rose wp-block-sw-illustration\" aria-hidden=\"true\">\n\t<!-- Staub & Wirbel brand illustration \"broken-chain\". Vectorized from the Figma v3 raster asset (linecut-symbolism-red sprite, file xlHgUmka58bvCaam6Yez7Q). Fills with currentColor; the sw\/illustration block sets the color token. -->\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 258 156\" fill=\"currentColor\"><path fill-rule=\"evenodd\" d=\"M18.2 153C8.3 150.7 1.4 141.5 2.3 131.9C3.1 122.4 7.5 117.4 27 103.4C32 99.8 33 99.5 39.1 99.5C50.7 99.5 50.5 103.6 38.5 109.8C31.8 113.2 15.1 127.7 14.4 130.7C12.9 136.3 20.7 143.3 25.6 140.7C29.4 138.6 47 123.7 47 122.5C47 121.2 51.3 117 55.2 114.6L57.9 112.8L58.6 116.5C60.1 124.6 55.8 131.1 41 143.5C28.4 154 26.2 154.9 18.2 153ZM229.3 137.6C225.3 135.8 217.7 128 209.9 117.7C204.1 110 204 109.7 204 103.5C204 95.7 205.1 94.8 209.8 99.1C214.5 103.5 212 100 205.4 93C197.3 84.3 191 76.1 191 74C191 69.7 197.1 67.4 200.8 70.3C201.7 71 202 70.7 202 69.2C202 66.8 192.5 56.1 186.6 51.9C182.9 49.2 182.6 49.1 179.3 50.5C174.4 52.6 166 52.5 166 50.5C166 45.6 175 39 181.6 39C188.2 39.1 193.6 42.3 203.1 52.2C208.1 57.3 212.4 62.6 212.8 64C214.1 68.7 213.6 80 212 81C210.8 81.7 210.9 82.3 213 84.5C214.3 85.9 215.6 86.6 215.9 86.2C216.9 84.7 223.3 84 227.5 84.9C230.8 85.7 233.3 87.7 241.7 96.6C253.3 108.7 255 111.6 255 119.3C255 131.3 239.7 142.3 229.3 137.6ZM241.6 123.5C245.7 119.4 242.6 113.1 230 100.2C224.5 94.4 222.9 93.9 225.7 98.7C228.9 104.4 222.6 109.9 217.5 105.8C213.8 102.9 214.5 105.1 219.1 111.2C230.7 126.1 236.1 129 241.6 123.5ZM38.8 120.8C36.2 118.7 35.8 115.5 37.7 113.2C40.2 110.4 66 90 68.7 88.7C71.7 87.4 75 90.2 75 94C75 97.1 69.4 102.5 53.1 114.9C43.6 122.1 41.6 123 38.8 120.8ZM68.2 112C62.3 110.6 62.3 109.5 67.6 104.6C70.3 102.1 73.2 100.1 74.1 100C75 100 79.6 96.7 84.2 92.6L92.7 85.2L99.3 85.7C103 86 106 86.5 106 86.7C106 89.3 82.5 110.2 78.3 111.3C73.9 112.5 71.3 112.7 68.2 112ZM52.6 98.3C51.2 96.9 52.1 87.7 54 84C56.3 79.6 69.1 68.2 78.2 62.8C89.5 55.9 100.5 58.3 106 68.9C108.6 73.9 101.3 75.8 96.2 71.5C91.3 67.4 88.2 68.1 78.8 75.7C68.4 84 64 88.1 64 89.5C64 90.9 53.4 99.1 52.6 98.3ZM191.5 92.1C186.4 90.8 184.5 89.4 177.3 81.3C163.6 65.8 163.5 65.5 173 66.4L180 67L188.2 75.6C196.8 84.6 201.7 90.7 200.8 91.5C199.8 92.5 194.4 92.8 191.5 92.1ZM123.8 90.4C122.9 89.6 126.9 75 128 75C129.2 75 130 79 130 85.2C130 90.9 130 91 127.2 91C125.6 91 124.1 90.8 123.8 90.4ZM139 78.4C137.2 74.3 136 70.6 136.4 70.3C137 69.6 148 79.8 148 81C148 81.4 146.7 82.6 145.1 83.7L142.3 85.8L139 78.4ZM93.2 83.3C89.5 81.5 84 75.6 84 73.5C84 70 91.6 68.8 94.5 72C97 74.8 102.4 75.6 105.4 73.6C106.7 72.8 110.1 68.2 113 63.5C118.1 55.1 120.7 53.1 121.7 57C122.1 58.5 122.8 58.8 124.6 58.4C126.1 58 127 58.2 127 58.9C127 62.4 116.8 78.3 112 82.4C108.2 85.5 98.7 86 93.2 83.3ZM157.8 65.1C148.1 64.8 139.8 64.1 139.4 63.7C138.9 63.3 139.9 61.8 141.5 60.5L144.5 58.2L142.1 55.6C138.5 51.8 140.2 51.1 151.5 52.1C157 52.5 165.9 52.9 171.2 53C181.6 53 185 54.5 185 58.8C184.9 62 179.2 66.6 176.2 65.8C175.8 65.7 167.5 65.4 157.8 65.1ZM84 57.1C84 56.6 87.5 50.7 92.9 42.3C97.6 34.8 100 33.2 100 37.4C100 40.1 101.5 41.6 102.5 40C102.8 39.5 103.8 39 104.6 39C107.2 39 106 43.3 101.3 50.6L96.6 57.8L90.3 57.6C86.8 57.6 84 57.3 84 57.1ZM96.5 23.8C87.7 20 87.4 19.8 89.5 16.6C91.9 13 92.7 13.2 99.2 19.7C107.6 28 107.2 28.5 96.5 23.8ZM105.5 13.3C100.2 4.1 100.2 4.6 104 3C107.7 1.5 107.9 1.7 109.2 7.2C112.7 22.8 111.9 24.2 105.5 13.3Z\"\/><\/svg>\n<\/div>\n\n<h2 class=\"wp-block-heading\">Assignment &amp; Goals<\/h2>\n\n<p class=\"wp-block-paragraph\">As Albani&#8217;s Head of Communications, Olivia Staub faced an extraordinary challenge in 2020: a real estate company intended to acquire the property on Steinberggasse \u2013 their long-term plans for Albani were unclear. Thanks to a right of first refusal, the team had the chance to buy the building themselves and secure Albani&#8217;s future long-term. For this, 500,000 Swiss Francs were needed, which had to be raised more or less overnight via crowdfunding.  <\/p>\n\n<p class=\"wp-block-paragraph\">Goals:<\/p>\n\n<div class=\"wp-block-sw-liste sw-liste sw-liste--kompakt sw-liste--eingerueckt\">\n<div class=\"wp-block-sw-listen-eintrag sw-liste__eintrag\"><div class=\"sw-liste__kopf\"><span class=\"sw-liste__nummer\">1<\/span><h3 class=\"sw-liste__titel\">Kampagne<\/h3><\/div><div class=\"sw-liste__text\">\n<p class=\"wp-block-paragraph\">Develop an emotional campaign that motivates people to donate<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-sw-listen-eintrag sw-liste__eintrag\"><div class=\"sw-liste__kopf\"><span class=\"sw-liste__nummer\">2<\/span><h3 class=\"sw-liste__titel\">Aufmerksamkeit<\/h3><\/div><div class=\"sw-liste__text\">\n<p class=\"wp-block-paragraph\">Generate media attention to organically maximize reach<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-sw-listen-eintrag sw-liste__eintrag\"><div class=\"sw-liste__kopf\"><span class=\"sw-liste__nummer\">3<\/span><h3 class=\"sw-liste__titel\">Crowdfunding<\/h3><\/div><div class=\"sw-liste__text\">\n<p class=\"wp-block-paragraph\">Collect 500,000 Swiss Francs via crowdfunding<\/p>\n<\/div><\/div>\n<\/div>\n\t<\/div>\n<\/section>\n<section class=\"alignfull sw-sektion sw-sektion--burnt-rose sw-sektion--measure-content wp-block-sw-sektion\">\n\t\t<div class=\"sw-sektion__layer sw-sektion__layer--main\" aria-hidden=\"true\"><\/div>\n\t<div class=\"sw-sektion__inner\">\n\t\t\n<h2 class=\"wp-block-heading\">Insights<\/h2>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"593\" height=\"872\" data-id=\"185\" src=\"https:\/\/staub.tobijafischer.com\/wp-content\/uploads\/2026\/07\/sw-albani-NZZ_Artikel.png\" alt=\"\" class=\"wp-image-185\" srcset=\"https:\/\/staub.tobijafischer.com\/wp-content\/uploads\/2026\/07\/sw-albani-NZZ_Artikel.png 593w, https:\/\/staub.tobijafischer.com\/wp-content\/uploads\/2026\/07\/sw-albani-NZZ_Artikel-204x300.png 204w\" sizes=\"auto, (max-width: 593px) 100vw, 593px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"617\" height=\"872\" data-id=\"186\" src=\"https:\/\/staub.tobijafischer.com\/wp-content\/uploads\/2026\/07\/sw-albani-MisAlbaniIllu.png\" alt=\"\" class=\"wp-image-186\" srcset=\"https:\/\/staub.tobijafischer.com\/wp-content\/uploads\/2026\/07\/sw-albani-MisAlbaniIllu.png 617w, https:\/\/staub.tobijafischer.com\/wp-content\/uploads\/2026\/07\/sw-albani-MisAlbaniIllu-212x300.png 212w\" sizes=\"auto, (max-width: 617px) 100vw, 617px\" \/><\/figure>\n<\/figure>\n\n<div style=\"height:120px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n          \n\n          <figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n            <div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"#EusesAlbani\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/fdUKkGBubDE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div>\n          <\/figure>\n          \n\n        \n\t<\/div>\n<\/section>\n<section style=\"--sw-edge-top-apex:50;--sw-edge-top-left-tan:0;--sw-edge-top-right-tan:0;--sw-edge-top-inset:0;--sw-edge-bottom-apex:28;--sw-edge-bottom-left-tan:0.3249;--sw-edge-bottom-right-tan:0.0524;--sw-edge-bottom-inset:0\" class=\"alignfull sw-sektion sw-sektion--mint sw-sektion--measure-content sw-sektion--shaped wp-block-sw-sektion\">\n\t\t<div class=\"sw-sektion__layer sw-sektion__layer--main\" aria-hidden=\"true\"><\/div>\n\t<div class=\"sw-sektion__inner\">\n\t\t<div class=\"sw-illustration sw-illustration--size-m sw-illustration--color-cream wp-block-sw-illustration\" aria-hidden=\"true\">\n\t<!-- Staub & Wirbel brand illustration \"megaphone\". Vectorized from the Figma v3 raster asset (linecut-symbolism-red sprite, file xlHgUmka58bvCaam6Yez7Q). Fills with currentColor; the sw\/illustration block sets the color token. -->\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 271 287\" fill=\"currentColor\"><path fill-rule=\"evenodd\" d=\"M106.1 283.2C104 281.5 90.6 258 82 241C76.3 229.7 75.2 228.6 68 226.8C63 225.5 62.3 225 59.9 220.7C56 213.5 55.8 213.4 49.9 215.8C43.3 218.6 40.5 218.5 35.5 215.5C32.5 213.6 30.1 213 25.7 213C15.8 213 10.5 208.5 5.1 195.7C-0.2 182.9 0.8 174.4 8.4 167.1C11 164.6 12 162.7 12 160.6C12 154.8 15.1 151.7 28.1 144.3C34.9 140.5 44.8 134.7 50 131.5C64.8 122.4 73.1 118 75.4 118C80.7 118 108.3 93.1 119.7 78C127 68.2 137.5 48.1 138.4 41.8C140.6 27.3 153.7 20.7 166.8 27.4C188.6 38.5 221.7 99.3 226.1 136.3C228 152.3 226.9 173.5 224 179.4C220.1 187.2 210.6 191.9 204.2 189.3C202.7 188.7 198.8 187.1 195.5 185.7C186.9 182.1 165.2 179.6 149 180.3C131.4 181 109 187.4 109 191.7C109 192.7 108.1 195 107 196.8C103.8 202.1 104.4 205.4 109.5 210.9C114.1 215.9 114.7 217.9 113 222.6C112.1 224.8 112.3 225.7 113.8 227.4C114.8 228.6 116.7 231.3 118.1 233.5C119.5 235.7 122.6 240.5 124.9 244.2C127.3 247.9 131.2 252.5 133.6 254.5C138.8 258.8 139.1 260.9 135.6 267.8C129.1 280.4 112.9 288.9 106.1 283.2ZM36.3 208.6C35.3 207.3 33.4 205.4 32 204.5C27.1 201.2 19.1 180.9 18.2 169.8C18 166 17.4 163 17.1 163C15.8 163 16.7 181.6 18.1 184.4C25.8 199.4 28.9 204.5 31 205.9C32.4 206.7 34.1 208.3 34.8 209.2C35.5 210.2 36.6 211 37.1 211C37.6 211 37.3 209.9 36.3 208.6ZM46.7 203.1C36.8 192.1 29.1 172 29 157.2C29 153.8 28.7 151 28.2 151C26.3 151 27.6 171.5 29.8 176.1C31 178.6 32 181.2 32 181.8C32 184.9 39.7 198 44.3 202.7C50.2 208.7 52 209 46.7 203.1ZM204 181C202.6 179.9 201 179 200.4 179C197.5 179 178.9 156.9 176.7 150.8C176.4 149.9 173.6 145 170.6 139.9C167.5 134.8 165 130.1 165 129.3C165 128.6 164.6 128 164 128C163.5 128 162.7 126.8 162.4 125.2C162 123.7 160.6 120 159.3 117C156.6 111.1 154.6 104.3 152.4 94C150.1 82.7 147.4 72.9 146.9 73.4C146.6 73.7 146.3 66.8 146.1 58.1C145.9 45 146.1 42 147.4 40.8C148.2 39.9 149.2 38.1 149.5 36.8C149.9 35.5 152 33.2 154.3 31.7C157.5 29.6 157.9 29 156.3 29C150.7 29 145 34.4 145 39.7C145 40.9 144.5 42 143.9 42.2C141 43.2 141.7 66.4 145 77.5C145.5 79.2 146.4 83.2 147 86.5C153.5 119.8 181.5 169.7 199.7 180.5C204.5 183.4 207.5 183.7 204 181ZM82.3 174.4C80.8 171.7 79.1 169.1 78.5 168.5C74.5 165.1 69 145.3 69 134.6C69 125.1 67.8 125.2 67.5 134.7C67 146.6 71.4 162.7 77 169.5C77.9 170.6 79.9 173.5 81.4 175.8C85.1 181.6 85.7 180.6 82.3 174.4ZM217.9 170.1C220.7 165 221.9 148.9 220.1 140C219.5 137 218.4 131.7 217.8 128.2C217.1 124.8 216.3 122 215.9 122C215.5 122 214.6 119.1 213.9 115.5C213.2 111.9 212.4 109 212.1 109C211.8 109 211.5 107.4 211.4 105.4C211.4 103.4 210.9 101.5 210.4 101.2C209.8 100.8 206.4 94.4 202.8 87C189.5 60 170 35.2 163.7 37.3C163 37.5 163.6 38.3 165 39C173.7 43.6 186.3 59.5 192.1 73C193.4 76 195.6 80.5 197.2 83C202.5 91.8 212 115.4 212 120C212 121.1 212.4 122 213 122C213.6 122 214 123 214 124.3C214 125.6 214.9 130.8 216.1 136C218.6 147.7 218.1 164 214.9 170.3C211.5 177 214.1 176.8 217.9 170.1ZM176.9 166.8C175.6 165 173.4 161.9 171.9 160C170.4 158.1 168.2 154 167 151C165.8 148 164.5 145.3 164.1 145C161.6 143.3 148.7 115.2 147.7 109.4C147.5 108.3 146.9 106.6 146.3 105.5C145.1 103.2 140.9 85.8 138.1 72C135.4 57.9 134.3 63.3 136.8 78.8C140.7 102.3 143 109.9 152.2 129C162.4 150.3 168.1 159.9 174.9 167.2C179.1 171.6 180.1 171.4 176.9 166.8ZM258 149.6C255 148.3 248.1 145.6 242.8 143.5C233.6 140 233 139.6 233 137C233 133 232.6 133 251 134.9L267.5 136.6L267.3 140.9C267.1 145.5 265.3 152 264.2 152C263.8 151.9 261 150.9 258 149.6ZM181.8 126.3L187 122.9L184 119.2C180.4 114.7 176.5 105.2 175.5 98.7C174.9 94.3 174.6 93.9 172.7 94.3C171.5 94.6 167.9 95.4 164.8 96.1C161.6 96.8 159 97.6 159 98C159 99.4 164.8 115.8 166.5 119C169.9 125.7 174.1 131.1 175.3 130.3C176 129.9 178.9 128.1 181.8 126.3ZM194.4 112C194.3 104.6 191.2 98 185.8 93.5C181 89.4 179.5 90.4 179.6 97.5C179.7 107.3 186.8 119.4 192 118.8C194.4 118.5 194.5 118.2 194.4 112ZM188.6 114.1C183.6 108.9 180.2 96.6 183.5 95.4C187.6 93.8 196 114 192.2 116.4C191.7 116.7 190.1 115.7 188.6 114.1ZM228.7 111.3C227.5 110.2 228 105 229.2 104.6C237.4 102.3 264.9 96 266.7 96C267.6 96 268 98.3 268 104L268 112L248.7 112C238 112 229 111.7 228.7 111.3ZM219.6 82.8C218.7 81.6 218 80.2 218 79.8C218 78.5 255.7 51 257.5 51C258.4 51 265.1 65.2 264.7 66.4C264.4 67 259.6 69.5 253.9 71.9C248.2 74.4 243.1 77 242.5 77.7C241.9 78.4 240.2 79.2 238.5 79.4C236.8 79.6 232.9 80.9 229.6 82.4C222.5 85.6 221.5 85.6 219.6 82.8ZM204.5 55.8C203.4 55.2 202.4 54.6 202.2 54.5C202 54.3 203.4 51.8 205.3 48.9C207.1 45.9 212.6 36.4 217.4 27.7C222.3 19 226.6 12 227 12.2C227.5 12.4 230.6 15.2 234 18.4L240.2 24.3L232.8 31.9C206.2 59.6 208.2 57.9 204.5 55.8ZM185.7 34.8C183.8 34.1 183.1 33.3 183.4 32.2C183.7 31.2 185.3 24.8 187 17.9C190.6 2.6 190.8 2 192.7 2C195 2 204 5.4 204 6.2C204 7.4 189.9 35.5 189.2 35.7C188.8 35.8 187.2 35.4 185.7 34.8Z\"\/><\/svg>\n<\/div>\n\n<h2 class=\"wp-block-heading\">Strategy &amp; Implementation<\/h2>\n\n<p class=\"wp-block-paragraph\">Under the claim #EusesAlbani, we spread the campaign purely organically. Instead of an advertising budget, we relied on emotions, strategic timing in media relations, and the help of the community to keep attention high during the campaign. With this strategy, we triggered a wave of solidarity that rolled far beyond Winterthur.  <\/p>\n\n<div class=\"wp-block-sw-liste sw-liste sw-liste--kompakt sw-liste--eingerueckt\">\n<div class=\"wp-block-sw-listen-eintrag sw-liste__eintrag\"><div class=\"sw-liste__kopf\"><h3 class=\"sw-liste__titel\"><strong><strong>Kampagnenvideo<\/strong><\/strong><\/h3><\/div><div class=\"sw-liste__text\">\n<p class=\"wp-block-paragraph\">Production of an emotional video that highlights the history and significance of Albani<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-sw-listen-eintrag sw-liste__eintrag\"><div class=\"sw-liste__kopf\"><h3 class=\"sw-liste__titel\">Social Media<\/h3><\/div><div class=\"sw-liste__text\">\n<p class=\"wp-block-paragraph\">Under the hashtag #EusesAlbani, we called on the community to share their personal Albani stories<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-sw-listen-eintrag sw-liste__eintrag\"><div class=\"sw-liste__kopf\"><h3 class=\"sw-liste__titel\"><strong><strong>Medienarbeit<\/strong><\/strong><\/h3><\/div><div class=\"sw-liste__text\">\n<p class=\"wp-block-paragraph\">Active media relations ensured coverage far beyond Winterthur media and the campaign period<\/p>\n<\/div><\/div>\n<\/div>\n\t<\/div>\n<\/section>\n<section class=\"alignfull sw-sektion sw-sektion--burnt-rose sw-sektion--measure-content wp-block-sw-sektion\">\n\t\t<div class=\"sw-sektion__layer sw-sektion__layer--main\" aria-hidden=\"true\"><\/div>\n\t<div class=\"sw-sektion__inner\">\n\t\t\n<h2 class=\"wp-block-heading\">Result &amp; Impact<\/h2>\n\n<div class=\"wp-block-sw-tabelle sw-tabelle\"><div class=\"sw-tabelle__zeilen\">\n          \n\n          <div class=\"wp-block-sw-tabellen-zeile sw-tabelle__zeile\">\n            <span class=\"sw-tabelle__label\"><strong>Over 600,000 Swiss Francs<\/strong> collected from 2,625 supporters in just 21 days<\/span>\n            <span class=\"sw-tabelle__wert\"><\/span>\n          <\/div>\n          \n\n        \n\n\n\n          \n\n          <div class=\"wp-block-sw-tabellen-zeile sw-tabelle__zeile\">\n            <span class=\"sw-tabelle__label\"><strong>Over 100,000 people<\/strong> reached organically with the campaign video<\/span>\n            <span class=\"sw-tabelle__wert\"><\/span>\n          <\/div>\n          \n\n        \n\n\n\n          \n\n          <div class=\"wp-block-sw-tabellen-zeile sw-tabelle__zeile\">\n            <span class=\"sw-tabelle__label\"><strong>Broad media coverage<\/strong>, including on SRF, in the NZZ, Tagesanzeiger, and Blick<\/span>\n            <span class=\"sw-tabelle__wert\"><\/span>\n          <\/div>\n          \n\n        \n\n\n\n          \n\n          <div class=\"wp-block-sw-tabellen-zeile sw-tabelle__zeile\">\n            <span class=\"sw-tabelle__label\">The property at Steibi 16 has belonged to Albani Music Club Immobilien AG since 2020<\/span>\n            <span class=\"sw-tabelle__wert\"><\/span>\n          <\/div>\n          \n\n        \n<\/div><\/div>\n\n<p class=\"wp-block-paragraph\">The campaign proved that an honest story has the potential to move people without any advertising budget. The dedicated Albani community made the seemingly impossible possible: this shows how valuable supporters are who feel heard, involved, and appreciated. <\/p>\n\t<\/div>\n<\/section>\n","protected":false},"featured_media":475,"template":"","meta":{"kategorie":"Crowdfunding Campaign","teaser":"Almost 600,000 Swiss Francs in 21 days, 2,625 supporters, 0 Swiss Francs advertising budget: With #EusesAlbani, Albani saved its location and proved what is possible when targeted storytelling mobilizes an entire city.","footnotes":""},"dienstleistung":[31,27,32,30],"class_list":["post-474","projekt","type-projekt","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/staub.tobijafischer.com\/en\/wp-json\/wp\/v2\/projekt\/474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staub.tobijafischer.com\/en\/wp-json\/wp\/v2\/projekt"}],"about":[{"href":"https:\/\/staub.tobijafischer.com\/en\/wp-json\/wp\/v2\/types\/projekt"}],"version-history":[{"count":1,"href":"https:\/\/staub.tobijafischer.com\/en\/wp-json\/wp\/v2\/projekt\/474\/revisions"}],"predecessor-version":[{"id":479,"href":"https:\/\/staub.tobijafischer.com\/en\/wp-json\/wp\/v2\/projekt\/474\/revisions\/479"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staub.tobijafischer.com\/en\/wp-json\/wp\/v2\/media\/475"}],"wp:attachment":[{"href":"https:\/\/staub.tobijafischer.com\/en\/wp-json\/wp\/v2\/media?parent=474"}],"wp:term":[{"taxonomy":"dienstleistung","embeddable":true,"href":"https:\/\/staub.tobijafischer.com\/en\/wp-json\/wp\/v2\/dienstleistung?post=474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}